Neuroplasticity and its importance in our daily life There is a hot topic in the neuroscience world called neuroplasticity, maybe some of...

Digital is quite often used as an acronym for Technology. However, in the context of digital transformation, technology is only a...

Ten rules to increase usability without conducting usability testing. Do you know which is the important factor that makes your...

Roshan (name changed) is a young, shrewd, highly industrious entrepreneur. When I first met him, his company was less than a year old but...

Did you even hear about the steering law? Is that something law related to car steering? Steering Law predicts the time necessary to...

The Digital Transformation Series: Part 1 — “I can’t afford to pivot … I’m too small” In the over two decades, spanning my entire IT...

Digital Transformation Series: Part 2 — “I can’t change … I’m too big” After an illustrious career spanning over 40 years, Ravi Kiran had...

Empathy is the first stage in the design process and empathizes with the user is a crucial thing. When we design a product, it should...

Digital Transformation Series: Part 3 — “Why do I need help?” Ronald Reagan is perhaps one of the most popular presidentsthatAmericaever...

A short description of how a hamburger menu affects UX. Is there anyone who doesn’t know the name of the above three lines? If yes, these...

Digital Transformation Series: Part 4 — “You may be good, but my industry is unique. My problems are … different.” In the old days,...

At Altaire Insights, customer experience is a way of life. We work "with" and not "for" our customers ... so much so that most times we...

Discussing how Augmented reality (AR) affects the UX Augmented reality (AR) is an experience where designers enhance parts of the user's...

Digital Transformation Series: Part 5 — “I stick to my 5 year plan … I’m a good entrepreneur.” The other day, I happened to listen to the...

Digital Transformation Series: Part 6 — “Transformation … hmm … what’s in it for me?” As I had promised last week, this is where we start...

Digital Transformation Series: Part 7 — “What happens during Digital Transformation?” In DT parlance we have a way of saying what stage a...

Digital Transformation Series: Part 8 — “How do I go about it?” Welcome to the last act of our 9 part series on Digital Transformation!...

Discussing cognitive load and how will it affect the usability Do you consider human needs and human brain capacity or memory while...

How can we increase the usability of symbol x? We all are familiar with the symbol X on our website and mobile apps.Did you ever doubt or...

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and...